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Issue #457: Six Effective Print Media Strategies May 21, 2024 |
Greetings Fellow Travel Writers! . . . and WELCOME all new subscribers. Thanks for joining us.
Special AnnouncementWe’re absolutely thrilled and proud to announce that our travel writing website, www.PitchTravelWrite.com, made Writer’s Digest Magazine’s 2024 “101 Best Websites For Writers” in the June issue. We’re the only travel writing website on the list! We’ve made this list previously in 2016, 2020, 2021, 2022, & 2023.Writer’s Digest doesn’t bestow this award lightly. “Now in its 26th year, the Annual 101 Best Websites for Writers aims to guide writers of all ages, genres, and skill levels to reputable and useful resources to inspire, educate, and support them in every stage of their writing journey. If you are using writing to make a career as a freelancer, the websites on this list can help make these goals a reality.” If you’re interested in breaking into travel writing, reaping its marvelous travel benefits, and seeing your name in paying print and online media, please visit www.pitchtravelwrite.com and surf around. You’ll find plenty of solid, actionable information here! You can order a a digital copy of the current Writer’s Digest issue here EditorialHere are six effective print media strategies I’ve used and — combined — have launched my travel writing career into the stratosphere.Print travel media is alive and well. Don’t let anyone tell you otherwise! There continues to be a strong demand for good travel writers by print publishers. Print bylines are considered prestigious. Print media is still the most highly regarded form of travel writing because of its stringent publication requirements. First, you have to pitch your story ideas to the editors and have the editors accept them. Then, you must actually produce publishable articles. The result — print travel articles are held to a higher standard; they have accurate and valuable content for the readers. The payoff for these higher standards is that you get paid for your efforts. Print magazines continue to pay their writers. Thus the competition to get published in print media is fierce. Additionally, print assignments carry a lot of weight when you’re requesting complimentary travel assistance at your destinations. Few, if any, travel writers with print magazine assignments are rejected when they apply for complimentary travel assistance at their destinations. Freelance travel writers who use sound writing and marketing strategies will continue to thrive in print media. Here are my six print media strategies that are critical to help you break into paying print media, increase your outlets, and earn more money. Strategy #1: Today’s Travel Writers Must Think Beyond “Pure” Travel Magazines There are 7,293 consumer magazines in America plus 2,800 in the U.K. – and thousands more spread between Canada, Australia, South Africa, and New Zealand. In fact, as of 2017, there were 16,078 magazines and consumer publications from the combined English-speaking countries. Approximately 2,000 of these are “pure” travel and lifestyle magazines. And don’t forget, hundreds of other magazine genres publish travel stories. Having a travel story adds a touch of glamor and spice to other magazine genres. For example, I’ve had seven museum articles snapped up by the ham radio magazines Popular Communications and Monitoring Times. And I’ve had numerous travel pieces published in beer, wine and yachting magazines around the globe. All you need to do is find genres that fit with your story ideas, and start pitching. I’ve had travel articles of various stripes published in military history and history magazines, military vehicle magazines, gold prospecting magazines, sculpture magazines, food and wine publications, lifestyle, lodge and hotel review magazines—even a UFO magazine! Be creative and pitch your travel stories far and wide - to any appropriate genre! Strategy #2: Always Be Looking for New Magazine Outlets Writers who write solely for their regular “gigs” are eventually left high and dry. I get it. It’s easier to be complacent and sit around, milking your regular gig. However, many of my friends have found out the hard way that all good things eventually come to an end. They’ve had the carpet pulled from under them when their pet outlets folded of the editor changed. Over the years, I’ve received dozens of emails saying, “The magazine I’ve been writing for five (or ten, or fifteen) years, has just gone under. What should I do?” Here's the strategy: Always be looking for new magazines on your local magazine rack, or online, or in Writer’s Market. You'll be pleasantly surprised to find that new magazines are constantly being launched. Once you find new start-up outlets, send an email and introduce yourself to the editors. Pitch them a few story ideas. Strategy #3: Look for Smaller, Custom Publications and Trade Journals Custom publications have sponsored distribution. In other words, they’re legitimate publications that marry the marketing ambitions of a company with the information needs of its target audience. In short, custom publications are packed with marketing content, aimed at their customers. Their close cousin, the trade journal, also represents golden opportunities for the savvy writer who’s looking for recession-proof, or pandemic-proof security. The “trades” inform people working in an industry about many topics of interest. Custom publications and the travel trades generally pay well. These magazine editors are screaming out for good content and good writers. I know several writers who only write for these publications and have carved out a nice living from them. There are plenty of these content writers out there, quietly keeping their heads down and cranking out copy for these journals. A few travel trade magazines are The Business Travel Magazine, Travel Trade Weekly, Business Travel News, Business Traveller, Travel Weekly, Global Traveler, Travel News Digest, etc. From one day researching travel trade publications, I created a list of 60 travel trade magazines! Strategy #4: Find the Magazines That Hire Freelancers During the Sub-Prime Mortgage recession (2008-12) when advertising money was scarce, many print travel glossies were forced to run leaner with fewer full-time staff. That's good news for freelancers, because it means the travel magazines need to hire more freelancers for their content. Keep your distribution list up-to-date and keep note of whether their policies have changed regarding hiring freelancers. You can do this by checking their writer’s guidelines, website, and masthead of employees. Strategy #5: Produce High Quality Articles Print media is valued for its high quality writing and content and accuracy. Editors hire writers who produce well written, well researched, and thoughtful articles. Magazine subscribers continue to buy magazines with good content. Think of how many times you’ve been browsing through magazines and found two or three articles that were so enticing you just had to purchase that issue and later, subscribed. Pitch solid, unique, or trending story ideas, and turn them into well-written travel stories and the editors will love you for it. Strategy #6: Send Out Queries as Part of Your Daily Schedule Of all my print media strategies, this one cannot be overstated. Don’t be complacent. Make pitching part of your daily routine. The only way you'll have a steady stream of work is by sending out a steady stream of query letters every day. Keep the pipeline filled with queries and the work will follow. Summary These six print media strategies are important for every freelance travel writer to thrive. Prioritize the strategies you can easily work into your schedule and note the print media strategies you still need to incorporate. When you're doing all six, you'll have greater success by selling more articles and making more money. Other Travel Writing Projects I’m Planning I have several travel writing eBooks slated for publication in 2024 including:
Finally, I'd like to thank you for reading this newsletter, taking my online and in-person classes, buying my eBooks, and following my travels. It's been a pleasure working with so many of you and keeping you up-to-date on what’s new in travel writing. Roy Stevenson, 500 Print Magazines - Current CustomersIf you purchased 500 Print Magazines That Want To Publish Your Travel Stories, you should receive a reminder in your email when a new issue is unlocked. But in case you don't receive an email, you can access the login page and input your login credentials at this linkIf you have any problems downloading any issues, please get in touch with us at pitchtravelwrite@gmail.com and we’ll be happy to help you. Also, if you find any links that aren't working or any magazines that are no longer published, please let us know so we can get the word out to everyone. We’re looking forward to hearing from you about which magazines you’ve pitched successfully and what stories you've sold to the magazines on these lists. Have You Written a Travel Memoir?If you've written a travel memoir or compiled a travel anthology, please feel free to send me a PDF or kindle copy to review. Reviews will go out on my social media & in my monthly newsletter (2000 travel writers & bloggers.) Please send PDF attachments to me at roy_stevenson[at]hotmail.comFeatured PostMy Best Ever Travel Writing AssignmentsI’m often asked about my best ever travel assignments. This is a tough question to answer after taking more than 200 press trips since 2008 because I’ve enjoyed the whole lot! But, here are a few of my more memorable writing assignments in the recent past.They’re all different kinds of trips, and I’ve included links to articles I’ve written for travel websites for some of these trips if you want to read more about them.
Without further ado, here are six of my favorite trips . . .
Our Latest Travel Writing Success StoryEmily Corak: My Freelance Travel Writing StoryBy Emily CorakWhen I left my job in education after 12 years, I never remotely considered writing as a feasible option. I’d always loved writing – I’d even earned an MFA in creative writing because I loved it so much, but it felt like a means for personal expression and enjoyment. I’d even had a few things published, but never received a dime. The act of being published was its own reward! Making money as a writer? Ha! I’d leave that endeavor to the real writers. But whenever I had a few spare moments, I kept googling travel writing courses. I told myself it was strictly out of curiosity, not because I thought it was a realistic option. I’d spent a lot of time traveling when I was younger - I took my first international trip at age 14 to Tunisia to visit where my dad had grown up. I visited a friend in Norway numerous times, taught in China, went scuba diving in Belize, spent summers volunteering in Bangladesh, and studied abroad in Italy. But when my children came along in my early thirties, I feared my traveling would be limited to quick coastal getaways with the occasional trek to Disneyland. I stumbled upon Roy Stevenson’s workshops online in 2019 on one of my many Google explorations and I had an inkling that this was something I should do. I couldn’t put my finger on why, but I bookmarked the page and kept coming back to it, reviewing all the details about his workshop in Charleston even though I was still a high school English teacher at the time. I worried that it would be impractical and a little self-indulgent because who did I think I was? The most adventurous trip I’d taken recently was braving impatient toddlers in line for the teacups! Luckily, my intuition won out and I booked the weeklong masterclass with Linda and Roy in Charleston, SC, for the summer of 2020. Roy’s course was postponed for 2 years due to the pandemic, but I finally got to attend it there in June 2022. Here's my journey . . . Read the rest of Emily's inspirational story here . . . Upcoming PostsJun 10: Smackdown: Travel Guidebooks Vs. the InternetJul 15: Facebook Tips for Travel Writers Aug 12: Planning Your Overseas Travel Writing Itinerary Inspirational Travel QuotePitch Travel Write: Most Requested Links About Dreaming Up New Travel Story IdeasThese days, you have to be really creative to come up with unique story ideas that editors haven’t heard before. It takes some groundwork to become savvy at recognizing and mining gold nugget travel story ideas.A huge factor in getting your story ideas published is the quality of your ideas. While this may seem self-evident, finding an interesting story to pitch is a daunting task for novice freelance writers. It takes some experience to know what constitutes a viable travel story. And deciding whether a story idea is a dog or a shooting star is an important first step in the pitching process. So where, and how, do travel writers start their quest for a marketable story?
Here are 6 tips to help you sell more stories
MORE RESOURCES FOR TRAVEL WRITERSFeatured Book: Rock Star Travel WritersHave you ever wondered how travel writers get their stories published in the top shelf travel magazines?Our eBook, Rock Star Travel Writers, reveals—through a series of in-depth interviews—insider tips, tricks, and secrets that 10 leading travel journalists use to land assignments in the most prominent travel glossies, and be paid well for their efforts. I wish I had this information when I started out on my travel writing journey! If I’d known, early in my career, what the successful travel writers were doing to get published in top flight magazines, this knowledge would have sped up my entry into this competitive field. This stellar lineup of highly respected travel journalists offers excellent practical advice and encouragement to help you move up the travel writing food chain. See how Kimberley Lovato, Bill Fink, Mark Andrews, Irene Levine, Nick O’Connell, Allen Cox, Keith Lyons, James Ullrich, Pam & Gary Baker, Jessica Pickett, Chuck Warren, & Sandy Bornstein get their travel stories consistently published. You might ask, “What qualifies these contributors to offer expert advice on the art and science of travel writing?” The proof is in their bylines. Read through the (partial) list of their bylines that follows this introduction. Collectively, these writers have had their work published in the world’s most prestigious and heavy hitter travel magazines like National Geographic Traveler, AFAR, BBC Travel, Lonely Planet, Condé Nast Traveler, American Express, Robb Report, Business Jet Traveler, Australia & New Zealand Magazine, plus in-flights like American Way, Hemispheres, and Delta Sky, and many other notable publications. These are the publications we all drool over. We enviously thumb through them at the bookstore and library racks, thinking “I’d love to get one of my stories into this magazine.” The detailed interviews you’re about to read get right down to the nitty gritty of travel writing. They tell the personal stories of these writer’s journeys and show how they’ve managed to get their stories published in the world’s most treasured travel publications. For the next 30 days you can get an additional $10 off this eBook when you use PROMO code: rstw-ten (expires June 15th at midnight)
A Note from Travel Writer Tim CotroneoTim attended our Travel Writing & Marketing Master Class and has had his work published in several dozen travel magazines and websites.Tim curates a popular website called Travel Dreams Magazine and encourages aspiring travel writers to contribute to this website. Here’s what Tim has shared: Hi Roy, Here is an idea for you to communicate with your legions of admirers. Several times per month I receive emails from writers proposing that they write for Travel Dreams Magazine. The overwhelming number of these pitches don’t say what they want to write about. I’m willing to help just about any aspiring writer get a start. But I am very reluctant to invest time, and possibly receive spam, from someone who fails to pitch a specific article idea. Best regards, A Note from Sailing & Boating Publisher Jeff WatsonI own a magazine publishing company and have a few titles in the Panhandle of Florida along the Gulf Coast. I am looking for a couple of articles per month ranging from water/marina destinations, product reviews, boat show and tournament event coverage as well as general boating lifestyle topics.I welcome your input if this is something of interest. Thanks! Free Travel GuidesWho doesn't love free travel stuff?Here’s a link to five websites where you can download Free Travel Guides www.PitchTravelWrite.com, is our information-packed website for travel writers. This e-zine, a series of travel writing books and reference guides, coaching programs, and our workshops all work together to give you guidance in this field. Our aim is to provide you with practical, nitty gritty information to help you gain entry into the travel writing realm and all the enjoyment that comes with it.
If you know someone who will enjoy this newsletter, Awards and AccoladesRoy Stevenson Listed in 2024 Pitching Guide for magazine editors. Thank you, PR On The Go, for listing me as one of the six top journalists in your 2024 Pitching Guide.This listing helps match up travel journalists with magazine editors who are looking for specific stories. Here’s the link to the download:
PRontheGo Pitching Guide
www.PitchTravelWrite.com, our travel writing website has had a banner year! The accolades just keep pouring in! Our website was selected for the 2023 Writer’s Digest Magazine’s “101 Best Websites For Writers” in the June issue. We’ve previously been chosen for Writer’s Digest Magazine’s 101 Best Websites For Writers in 2016, 2020, 2021, 2022. WD doesn’t bestow these awards lightly. We’re the only travel writing website on the lists!
And Writer’s Digest Magazine also chose our website for their “Best Genre/Niche Websites for 2023.” We’ve previously been listed in Writer’s Digest Magazine’s “Best Genre/Niche Websites for 2020, 2021, 2022, & 2023.” A few months ago, our Online Travel Writing & Marketing Master Class has made Reedsy.com’s Best Travel Creative Writing Classes for 2023 list. There are only 21 travel writing courses on this worldwide list! And, in December 2023 we were awarded the honor of being listed in the Writer’s Digest Magazine’s 101 Best Websites for Writers in their 2024 Annual Yearbook.
We at PitchTravelWrite.com are proud to announce that our website made TheWriteLife.com’s 100 BEST WEBSITES FOR WRITERS 2020 & 2021! thewritelife Best Websites 2021 Our Complete Travel Writing & Marketing Master Class is ranked #1 on TravelWritersExchange.com’s Top Ten Travel Writing Workshops.
Travel Writers Exchange Top 10 Workshops
Friend me on FacebookMy Facebook page is about freelance travel writing. I frequently post about:• links to other well produced travel websites and blogs • links to my travel articles • magazine cover stories and back stories • links to resource pages • links to coaching and mentoring resources . . .and plenty of other useful information to get you up to speed Link to Roy's Personal Facebook page That's all for now. Until next week - just keep pitching! Roy Roy Stevenson |
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